Its obvious everyone has different experiences. My family of 4 traveled to Italy in July, stayed 3 nights at la Spiaggia, had a great apartment, and two excellent meals included each day. We found owner Andrea Poggi fun and witty, though I can see how some might view him differently. Everyone is looking for something different, my family is from a very quiet rural area; so the so-called crowded area of Cinque Terre was fabulous to us.
Everything is relative to your everyday existence, so if you are from a large city you probably would prefer Vernazza to the village we liked best; Monterosso.